Marketing trends & channels of communication evolve time and again. You might be pondering upon some trend day before and today when you surf over the internet, you would be amazed seeing different newbies thriving the marketing era. While some trends come & pace away quickly, one of the fashions of communication that has endured & persisted more or less the same is e-mail. In fact, e-mail continues to conquer the top position for Content marketing with both B2B and B2C marketers. You would be startled to know that 87% of B2B marketers and 77% of B2C marketers make use of e-mails to nurture their audience and accelerate their business.
E-mail marketing truly serves as a blessing pertaining to its assistance in amplifying other marketing channels as well. Having said that, marketers still face a bushel of challenges in their e-mail marketing strategies. One of the crucial challenges is simply the amount of time it consumes to create an eyeful looking e-mail from scratch. Without potent tools, e-commerce development & marketing companies end up spending their precious time creating and sending out e-mails that don’t earn your glance. This hinders productivity while shifting down your e-mail marketing ROI. Here’s a list of quintessential e-mail marketing tools that you definitely should know about and take in consideration.
Omnisend is a compelling sophisticated e-commerce marketing platform that integrates all your communication manifestos in one place. Its free plan comprises only e-mail but it’s more than sufficient to support the e-mail marketing efforts of start-ups, small or large scale businesses. It lets you automate your e-mail delivery using behavioral triggers based on consumers’ convenience and satisfaction.
It also aids you with comprehensive audience insights to deliver more relevant e-mail marketing messages. Design attractive user experience and newsletters using time-saving features like the Product Picker, allows you to select all the products you want to embrace in your e-mail. You can also incorporate scratch cards, discount coupons and gift vouchers to further optimize your marketing recital.
Mailchimp pioneers email marketing software. Their free plan gives you simple email marketing features such as setting up and scheduling emails. What makes this a great email marketing tool is its smart recommendations feature which gives you valuable insights from your audience to optimize your marketing efforts & perform efficacious web development with major CMS support like Magento, Shopify, Woocommerce, etc.
Using the Content Manager, you can easily design emails on the platform, where you can save your images and files for easy access. Mailchimp helps you to automate your emails at key stages in the purchaser process, so you can quickly send out welcome letters, order confirmations, lost cart reminders, and more.
Sender is one of the top-notching free e-mail marketing tools with features that ensures deliverability. It allows you to create stunning newsletters without entailing HTML. You just need to gear up your will and choose from a template and customize it with popsicles like aesthetic images, videos, and fonts. You can even personalize your newsletters for each recipient to embark on even a bigger impact.
Sender’s robust analytics feature lets you trail who opened your e-mails and clicked on the provided links when they read the mail. It even succors you build accurate buyer profiles based on subscriber actions, so you will be able to augment your existing e-mail strategy and craft enthralling offers.
Sendinblue is a marketing communication platform featuring email marketing tools as well as additional functions such as customer relationship management, reputation management and the creation of a landing page. With over 70 design templates, the email design functions of Sendinblue facilitate the creation of a prodigious-looking email. Furthermore, all these models are receptive and you can preview your results to ensure that your design looks like you bid on any screen format.
When designing your newsletter, features such as A/B testing and segmented recipient lists can be used to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
SendPulse advertises itself as a multi-channel marketing tool but email marketing app is its most common feature. It comes with a lot of professional email templates that you can customize easily using a drag-and-drop editor. You can then set up these custom emails to be sent automatically, based on user actions, event triggers, and other variables, at the appropriate time.
The subscriber rating feature of SendPulse is an excellent way of recognizing the most important subscribers. It allows you to analyze the open and click rates, as well as each subscriber’s read and unread rates. You can also set up replaceable text fields to customize your emails by name, gender, birth date, age, and job role.
Benchmark Email is a great choice as an email marketing tool to design proactive emails that look fantastic no matter on which screen they are displayed. You can even edit the image right on the platform if you need to add images to your email. The email editor lets you add effects, stickers, and text to deliver your message effectively.
You can choose between tons of pre-designed templates based on industry, type, and occasion. You can even use the code editor to create emails from scratch for the more HTML savvy. The dual view function lets you see your email template as you edit it, simplifying the entire process of digital marketing & email development.
Sophisticated features like the landing page creator and the pop-up customizer make MailerLite stand out among free-market email devices. The tool comes with a rich text editor and a built-in photo editor to create beautiful emails, in addition to the basics such as the drag-and-drop email builder.
To complement the emails you send, you can create sensitive landing pages which will increase your chances of driving conversion. To see what works best to boost clicks and conversions, you can run split tests on various variants of your messages. MailerLite also offers a detailed campaign report with vital statistics such as click rate, unsubscribe rate, open rate, and more.
Zoho is a marketing technology, known for its SaaS applications and cloud software suite. The software package comes with one of the best email marketing campaign tools available. You can choose from a variety of pre-designed models, and customize them to your needs.
Zoho Campaigns lets you create and segment your mailing lists in order to provide each recipient with more relevant email content. By setting up workflows for email automation, you can automatically send timely tracking emails and trigger-based emails
To help you create successful email marketing campaigns, Mailjet comes with intuitive and collaborative tools. Customize some of the pre-designed templates and create flexible emails that will impress every recipient whatever system they use. If you’re working with a team, you’ll love the real-time collaboration feature of the platform that calls for seamless collaboration.
This email marketing tool also allows you to add dynamic content so you can create personalized emails for each recipient. This helps you extract your email marketing campaigns much better. You can also integrate the application into your CRM and control your mailing list through a single dashboard with ease.
Moosend is an exemplary email marketing tool that helps you to automate routine activities and save time. You can use its advanced segmentation function to send highly precise emails to each recipient, through the open rate and click-through rate as well as ROI.
This tool gives you a comprehensive performance summary for the campaign, so you know exactly how to refine your strategies and get even better results. It can even be integrated with some of your favourite apps to transmit vital information seamlessly between different tools. It is also one of the few free resources for email marketing that does not include the logo in your emails.
Today, online marketing is taking over any traditional means of doing it so. Be it, Digital Marketing, Web Development, E-commerce Marketing, Social Media Marketing, or E-mail Marketing, it has become sacrosanct to emerge out prominently as an online hub. Web Ratna LLP has pioneered the field of Internet Marketing & Development giving precious years of their prime in turning everything real that you can possibly imagine.