Here are the latest SEO industry news and updates from the most authoritative sources. This month’s most important SEO news and trends are included. Get the most recent SEO news on this page and never miss a thing going on in the SEO world!
Google’s Page Title Update is Dynamic and Reactive to Changes
As additional information regarding Google’s upgrade to creating web page titles becomes available, we discover that it is dynamic and will respond to changes on the site. That implies the wording Google uses to replace page titles isn’t fixed in stone.
When you change the HTML title tag of a page, Google considers the new text and reacts appropriately. The key criterion used by Google to determine whether a page title should be replaced is how correctly it represents what a user will discover when visiting the URL. The good news is that if you don’t like Google’s choice of text, you can add your title tag and have it shown instead.
Google title rewrite is a huge update that can affect your overall CTR. Wordstream has already witnessed a whopping 37% drop in their CTR and traffic. Our team has started working on the same to see if there is any correlation between this.
Read more here: https://www.wordstream.com/blog/ws/2021/08/26/google-page-title-update
Google Link Spam Update Done Rolling Out
According to Google, the google link spam change was scheduled to go out over the next two weeks. However, as you can see, finishing it took an additional two weeks, bringing the total duration to four weeks. Since it took a month to properly roll out, this may be difficult to detect for you or your clients.
However, if you’ve noticed any significant changes in your rankings in the previous month, it might be due to this new link spam upgrade. Ensure that your links are natural and follow Google’s webmaster standards. Improve your website such that it will organically draw fresh links over time.
Google Reports Data Loss in Search Console
According to Google, data was lost in the search console in August. As a result, your performance reports may decrease. The data obtained on the 23rd and 24th of August is affected by this problem.
“An internal problem caused a data loss in Search and Discover performance during this period. Users might see a significant data drop in their performance reports during this period. This does not reflect any drop in clicks or impressions for your site, only missing data in Search Console.” Google confirmed.
As Google has given no indication that the deleted data would ever be recovered, it is prudent to believe that everything is OK. The issue appears to have been fixed, and the search console is now collecting data normally. However, if there are any long-standing difficulties, Google will make sure that everyone is aware of them.
Vulnerability in the WordPress SEOPress Plugin
WordFence, a WordPress security software company, revealed details about a vulnerability in SEOPress, a prominent WordPress SEO software. Before making the report, WordFence notified the SEOPress publishers of the issue. They immediately fixed the issue and released a patch.
The issue with SEOPress is that any authorized user can modify the title and description of any post, even if they just have subscriber privileges. Cross-site Scripting (XSS) attack vectors are commonly discovered in locations where users can enter data. According to WordFence, an attacker could “easily” take over a vulnerable website in the given conditions.
Source: https://www.brodneil.com/vulnerability-in-the-wordpress-seopress-plugin/
Company’s Update of August 2021
Web Ratna LLP is a customer-oriented company, we starve for our customer’s feedback and always think about the betterment of our client’s and the company’s growth. Following are the company’s updates which have been made in the month of August 2021.
1. Added Monthly News Blog Section
This is a significant update for our clients since we have introduced a monthly news blog section that will give us monthly SEO news as well as all of our company’s updates.
The section describes the important improvements implemented in our company for the benefit of the firm, customers, and employees. The SEO News Blog Section will offer you all of the facts, including a summary of the month’s top SEO news.
2. Change in Reporting Format
Clients are everything to every business, and we are no exception. By sending the report, we keep our clients up to date on the status of their projects. And the report contains all of the minor details so that our clients can simply comprehend them.
To develop a more open relationship with our clients, we’ve made some major changes in our reporting format. We will provide our clients with all the data of 3-6 months.
The report begins with a monthly work summary and then moves on to the Report Index, which covers website activities and what you should look for in those activities. It also contains in-depth Ahrefs data, Google Analytics data, Google Search Console, Keyword Ranking, On-page Fixes, Backlink Report, and Suggestions.
3. Relaunch of Social Media Marketing
The excellent news has come. The month’s most awaited event is “The Relaunch of Social Media Marketing.” Social Media Marketing is an important component of marketing success.
We provide a variety of services in social media marketing, including content creation using various tools such as crello and canva, profile building and branding, content publishing, campaign and community management, and etc…
4. Improvement in Content Writer Process
Content is important when it comes to digital marketing and social media marketing. The better your content, the more traffic your website receives and the more customers you can reach.
As a result, we’ve come up with several techniques such as content gap analysis, which involves analysing and optimising a website’s content. We’ve made a great effort in terms of improving our content.
